Milwaukee Bicycle Co. Team Kit
The Milwaukee Bicycle Company’s current kits were tired and outdated. The goal of this design project was to bring new life to the kits while retaining connection to the brand history.
Inspiration
Ideation
Final Kit
Classic Feel
Black and gold color way is a call back to timeless logos of Milwaukee breweries like Miller and Schlitz.
Wisconsin Pride
Arm logos show off home state pride and the legacy of the company.
Race-Ready
Logos on bibs are bold yet sophisticated, and can be seen as riders race by spectators.
Photo Credit: Matt Lesac