Tour of America’s Dairyland

Promo Material

 

The Tour of America’s Dairyland racing series is one of the largest cycling events in the country, featuring riders from all over the globe in its 11 races. At the largest one, Downer Ave, Ben’s Cycle throws a party every year to raise prize money for the winner.

The goal of this project was to create promotional materials for the party.

Inspiration

Crit Racing
Tricycle Keg Race

Web Banner

  • Type inspired by Ben’s logo.

  • Keg icon

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Print Advertisements

  • Large format poster and index card size flyers

  • Crit racer logo

 
 
 
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T Shirts

  • Two color silk screen pops and is also budget conscious

  • Heather blue matches store brands

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